WhatsApp API Pricing

WhatsApp Business
API Pricing

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Starting july 1, 2025, WhatsApp is moving to per-message billing, and the following pricing has been updated to reflect this change.

Setup and Onboarding Fee

₹10,000

One-time

Monthly Subscription Fee

₹5,000

per month

Marketing Messages

Refers to promotions, offers, and engagement messages to drive sales and awareness.

₹0.8415

Per message

Utility Messages (Sent within Customer Service Window)

Template or free-form messages sent in response to a user-initiated message within a 24-hour service window.

Free

If within 24 hours service window

Utility Messages (Business-initiated or Outside Customer Service Window)

Covers post-purchase updates, transactional alerts, and service notifications sent via templates or free-form messages.

₹0.3560

Per message

Authentication Messages

Refers to verifying user identity through OTPs or security codes.

₹0.3560

Per message

Messaging

A per-message fee is charged for all interactions between a business and a customer, regardless of who initiates the conversation. The fee is calculated based on the total number of messages exchanged.

₹0.05

per message

  • The above pricing is excluding applicable taxes

  • These updates apply to all WhatsApp API messages sent Via EnableX starting July 1, 2025

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FAQ for WhatsApp Business API

1. What's changing in the WhatsApp Business API pricing model?

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Starting July 1, 2025, WhatsApp is shifting from conversation-based billing to per-message pricing. This means you'll be charged for each template message sent, instead of per 24-hour conversation window.

2. Do I need to make any changes to continue using the WhatsApp API?

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No changes are required to your existing setup. The pricing change is automatic and applies to all messages sent starting July 1, 2025. You'll see updated billing based on message type and volume.

3. What happens if I send a utility message after 24 hours?

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If you send a utility message after the 24-hour customer service window has closed, it will be charged as a paid utility template.

4. What is WhatsApp Customer Service Window?

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It’s a 24-hour window that starts when a user messages your business or replies to you. During this time, you can respond with free-form or utility messages at no charge. The window resets each time the user sends a message. After 24 hours, only approved template messages can be used.

5. What are Free-form Messages?

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Free-form messages are custom, non-template messages that businesses can send within the 24-hour window after a user initiates a conversation. These messages don’t require pre-approval and can include text, media, or interactive elements. They’re ideal for continuing a conversation naturally after a user reaches out.